Stop Undervaluing What Makes You Different

You think your skills are common because you have them.
They’re not.

Your combination of experience, instincts, and perspective is uncommon—and to someone who doesn’t have it, it looks like genius. What feels effortless to you might be exactly what someone else can’t figure out, no matter how hard they try.

That’s the part most people miss when they set their prices. They confuse ease with value. But your ease is the result of years of work, not luck.

The “Affordability” Trap

I see so many talented people fall into the “I just want to stay affordable” mindset.
That sounds generous, but here’s the problem—affordable for who?

When you price too low:

• You train clients to expect more for less.

• You quietly resent the work.

• And you signal “beginner” even when you’re not.

Low pricing doesn’t make you accessible—it makes you look uncertain.
And uncertainty doesn’t build trust.

🎥 Want to see this in action? Check out my short video on the Affordable Trap where I break down how staying “affordable” can quietly undercut your value—and what to do instead. Watch the clip ▶️

Understanding Your Real Value

You’re not charging for an hour.
You’re charging for:

• The years of experience that make it look easy.

• The prep, admin, and problem-solving that happen off the clock.

• The judgment that helps clients avoid expensive mistakes.

If it’s part of the process, it’s part of the price.

The Power of Choice

People like options—but they don’t want to be overwhelmed.
That’s why a simple Good / Better / Best structure works so well.
Think of it like IKEA’s dressers: $79, $149, $299. All hold clothes, but most buyers choose the middle.

Your mid-tier offer (the “Better”) becomes the comfortable yes—and your top tier proves there’s depth behind your pricing.

Why Confident Pricing Feels Better

When your prices reflect your real value:

• You attract clients who respect your time.

• You can deliver better service because you’re not running on fumes.

• You finally stop apologizing for making money.

You’re not being greedy—you’re being sustainable.
That’s good business, and it’s what pros do.

One Last Thing

If you show up with clarity, confidence, and care—your clients won’t question your worth. They’ll feel it.

So price accordingly.
Common thinking creates underpricing.
Your uniqueness deserves to be compensated.