Southwest Airlines built a brand on heart, humor, and human connection—but recent changes to bag policies and seating have many longtime loyalists wondering if the LUV has left the building. This post explores what happens when a brand starts acting like everyone else—and what it means for customers, employees, and the future of loyalty.

Yes, I’m a revenue nerd. But I also believe feelings make you money.
This one’s a love letter to Starwood Hotels & Resorts and everything it taught me about service, leadership, and building loyalty that actually drives revenue. It’s about spreadsheets and emotional connection. Because let’s be honest, culture is where the magic (and the profit) happens.

Building a thriving team culture starts with clearly defined expectations that inspire and align leadership and team members. In this post, we explore actionable steps to craft and communicate core values, set behavioral standards, and foster collaboration. By aligning culture and leadership expectations, you’ll create a supportive environment that drives trust, engagement, and exceptional results. Ready to shape your team’s culture? Dive in to learn more!

Discover how fun and emotional connections at work can transform your business. This post explores the power of creating a workplace culture that prioritizes joy, trust, and engagement. Learn practical, low-cost ways to make work fun, build emotional bank accounts, and foster loyalty among employees and customers alike. Turn your workplace into a space where people thrive—and watch your success grow!

Discover why workplace culture is the key to long-term success. In this post, we explore five actionable strategies to cultivate a thriving environment that fosters growth, collaboration, and well-being. Learn how open communication, meaningful recognition, teamwork, and opportunities for personal development can outshine salary as the cornerstone of employee satisfaction and productivity. Perfect for business leaders ready to invest in a culture that drives engagement and results!